Ad budgets in.
Patients, bookings & sales out.

Goal

Get online sales for a kitchen and home products brand, and keep them profitable.

What I did

• Ran sales campaigns built to bring in purchases, not just clicks.
• Focused on one clear buyer: women aged 25–45.
• Picked high-quality creatives that show the product being used in a real kitchen.
• Kept adjusting the targeting and the creatives month after month to reach people ready to buy.

Result

1,019 orders at an average of EGP 77.12 each, with a 15.27x return across 7 months. Average order value was about EGP 1,180.

Goal

Bring patients to all of the hospital's departments, not just one service.

What I did

• Focused the campaigns on the hospital's core services.
• Requested a creative for each doctor and their specialty, so patients see who will treat them.
• Aimed most ads at families. Maternity and postpartum ads went to women aged 25–45, and results there were excellent.
• Started with static posts, then added short doctor videos.
• Paired the ads with offers, like a EGP 50 consultation.

Goal

Bring in bookings every month for every branch, each with its own budget.

What I did

• Ran one campaign with a separate ad set for each branch. That kept things simple while still controlling budget and targeting for each branch on its own.
• Targeted married men and women across Egypt, the parents who make the decision.
• Built the ads around videos of the doctors explaining the problem and how it's treated. That built trust and brought in a strong volume of messages.

Goal

Hit the clinic's monthly patient targets for each service: implants, crowns, veneers, braces, scaling and whitening.

What I did

• Matched each service to the people most likely to need it: implants and crowns to older patients and younger people with missing or damaged teeth; veneers, braces, scaling and whitening to ages 25–45.
• Built the content around the doctor on camera and real patient success cases.
• Kept strong awareness for the doctor throughout the month with video-view campaigns on TikTok, Facebook and Instagram.
• Ran offers to two audiences, people who had already messaged or engaged with the page and a broad audience, then moved budget to whichever did better.

Result

The doctor videos and success cases brought messages and bookings up to 120–200 patient cases a month, hitting the clinic's targets.

Goal

Get bookings from patients in Egypt and abroad, and build trust in the doctor in the Gulf, where people didn't know him yet.

What I did

• Split every campaign into Egypt and abroad, so each market has its own budget and its own cost to watch.
• On Facebook: engagement campaigns to build trust in the Gulf, and message campaigns to get bookings.
• On TikTok and YouTube: short videos of the doctor explaining things, to build trust before patients reach out. Separate campaigns ran for the Gulf, Italy and an Iraq visit.

Goal

Get more patients in Alexandria for four services with very different prices.

What I did

• Whitening and scaling: quicker, lower-priced treatments, so I ran message campaigns where patients can ask and book right away.
• Implants and veneers: higher-priced treatments that take longer to decide, so I ran lead-form campaigns that give the clinic a name and number to follow up with a call.
• Google Search: search ads that show up for people actively looking for a dentist in Alexandria, right when they need one.

Goal

Bring new patients into a US dental clinic from a mixed English- and Spanish-speaking area.

What I did

• Tested the same creatives in English and in Spanish.
• Spanish brought in fewer leads, but more of them actually booked a visit at the clinic. So I kept investing in the Spanish campaign.
• Used people in the creatives who look like the local Mexican community, so the audience could see themselves in the ads.
• Built the ads around before-and-after results, the best-performing format.

Goal

Get more table bookings and keep the restaurant busy.

What I did

• Aimed at families, with creatives showing the restaurant itself: orders cooked in its own kitchen and the buffet set and ready.
• Step 1: engagement campaigns so people get to know the restaurant.
• Step 2: message campaigns aimed at those same people, making it easy to book a table.